Theresa Schwark

If you want to catch the eyes of customers, you have to get in front of them. To do that and stand out, you have to market to them...

There’s a reason Gucci doesn’t do infomercials for tiger print duffels. That Equinox doesn’t offer a discount for January first’s newly...

The internet has changed marketing for the better. The way that companies and customers interact with one another and the way that...